Archive for the ‘business of indie music’ Category

cd burning robot

Whelp, the CD burning robot seems to have packed it in pretty good this time – doesn’t respond to commands, does randomly flail tiny arms around… I’ve managed to revive it before, but it’s never been this random.

I’m thinking of getting a multi-disc stacked CD duplicating controller and some CD burners – I was looking at this controller and this case (which appears to be fine as long as you don’t get a dodgy power supply with it) and a bunch of burners.

The problem is that SATA burners are all multi-layer and Blu-Ray (and thus expensive), while PATA/IDE burners are exactly right and cheap, but PATA controllers are hard to find, particularly given that Amazon has started blowing off search terms like SATA and LIGHTSCRIBE, because apparently they just hate everyone now.

Or I could buy this off of eBay, assuming it actually is five burners and Lightscribe – since the description does not match the title which may not match the photo (the photo looks like Sony Optiarc burners which lack the Lightscribe logo), I’m not sure!

Adventures. Any thoughts?

grabbing attention

Do you read in two quick F-shaped scans? That eyescan study says most of you do. It’s an important question if you’re trying to gain notice on the web – which, as a musician, I of course am. I have two lines, maybe one phrase each, to grab people passing by, before they’re done and out.

Fancy formatting doesn’t help; you’ve learned to think that means ads. Honestly, I think that’s positive adaption, even if it leads to amusing results like 86% of test subjects being unable find the US population on the US Census’s web page, despite the fact that it was bright red and the largest text on the page.

Almost everybody threw it away as an ad, because, frankly, it looks like one.

Two months ago, I rebooted this website. I cleaned it up, simplified some pages, improved organisation, added post collections – lots of starch in the collar. Plays are up, hits are up, revisits are up – all those good things.

But I have enough data now to see that there are two audiences here. You? You’re one of them. You pop in, read an article, and you’re done – particularly if reading on an echo. Some of you use the players on the left; some of you read more posts. A small but cool percentage of you browse collected articles. That’s awesome. Go you!

The other audience will never see this post. They’re like dark matter; there, and massive, but invisible.

In two months, hundreds of people have visited the front page of this website. They play music – primary reboot goal attained! – they look at videos, glance at reviews and press pages, and once in a while hit the contact form. They explore more pages per visit than you do.

And they never come over here. Ever. Unless Google is lying to me, not once in two months has even one of these visitors clicked on “Blog of Evil” in the navigation bar. Not even once.

It’s an astounding result, really. I’d like to get them over here, too; get them engaged.

I don’t know how, yet. I’ve made one small change to the front page of the site, tonight – I’ve changed ‘Latest Schemes from the Blog of Evil’ to read ‘This News Just In from Supervillain Central,’ and linked it to the blog front page. Given the special-text-gets-ignored result in the second study above, I’ve also dimmed it from bright yellow to slightly-less-bright and slightly-more-greenish yellow, to blend in a little more. It’ll take a while to collect enough data to know whether it matters, but the theory is sound.

Maybe I need to change it to “news” or something boring like that. Gods, I hope not. (eta: After some feedback on Livejournal, I realised that whether I like it or not, people weren’t hitting the Blog of Evil link. Let’s try “Blog.” Also “Home” instead of “Story.” I mean, one of the bullet points in the article is Clever phrasing drives away clicks, just as effectively as ad-like text.)

Meanwhile, if you’re in this audience, if you’re here off a search, or a trackback, or you’re just new, I’d like to get you engaged in the other direction.

In some ways, you’re a bigger challenge. Most new posts are read on echos – Tumblr, Livejournal, Dreamwidth, via RSS, and so on. But collections and semi-viral articles like Power and Supervillainy have large numbers of readers on the band site itself. Those people – you – you’re difficult to keep. And while I’m thrilled you – whoever you might be, reading this, in the future – you like my writing enough to get down this far… my art is the music.

That’s the goal.

i know what it means
to work hard on machines
it’s a labour of love
so please don’t ask me why

what is making it

Hello, The Future! appeared with Glen Raphael on Geeky and Genki, talking about working the geekmusic scene – or, at least, one of them. Obviously, this ties right in to my whole series of posts on music in the post-scarcity environment, and covers a lot of the same ground, but in convenient podcast form.

A couple of the comments she and Glen made were kind of interesting and even vaguely surprising to me. First, she’s in the no-backing-tracks-live camp. I think that’s probably true for her section of the geekosphere, absolutely. But at the same time, I look at chiptunes bands, nerdcore artists, occasional geekrock people, quite overtly using the backing tracks – typically from an iPod or laptop – and wonder whether some of that won’t make its way over. It’s something I’ve explored but haven’t tried yet.

There’s material I just can’t do solo that I’d really like to do solo – if I used my phone or laptop or something. I guess for me the differential is faking it; if you’re up there with your zouk or guitar or whatever and actually playing and singing it, and not pretending to do so, is there an actual problem with an effects track or extra-instruments track? I go back and forth on it myself.

Two other takeaways, for me. First, that the “friendship buy” is also known as the never-going-to-listen-to-it buy. And that’s still very nice of them, and supportive, I think, but it doesn’t build a fanbase because they aren’t going to listen and then tell other people. I’ve seen this expressed before, but I just love that terminology.

Also, and I’ve worried about this: both Nicole and Glen asserted in strong terms that putting as much as you can out there doesn’t hurt you, even if some of it isn’t, in the end, very good. Even if some of it is kinda bad. You can talk about contaminating the potential fanbase, but what they both point out is that the listeners will do the sieving for you, so it’s better to have more production and less filtering on the artist side.

This is the total opposite of the photography scene, and the fine arts scene, which I suspect has to do with relative sizes of potential audience. But I’m just speculating.

Anyway, it’s a good overview, and they talk about lots of things other than I am in this post. It all applies to any creative endeavour, so give it a listen if you’re trying to get your work out there.

on players and websites

It’s been about a month since I rebooted the website, and I wanted to talk about early results! First, hi all you new people! Thank you for coming by and I hope you like it here. ^_^ This is a DIY post; I try to do them on a regular basis, usually on Wednesdays.

So! A recap of what I did to the website. It wasn’t a major redesign; it was more a reimplementation – and better implementation – of the original idea. I overhauled the blog to look like the rest of the site; I put in my own videos page instead of linking off to my YouTube channel; I did a lot of general cleanup and fine-tuning.

I also threw in some collections of themed posts (the studio buildout series, the travel case construction series, and music in the post-scarcity environment), and added links to them, and started linking the Podcast page in a bit.

Finally, I simplified the hell out of the front page, throwing out lots of crap. I’d fallen into the throw-a-little-bit-of-everything-at-the-front-page trap; it’s awfully, awfully tempting to do.

All the refreshes/re-implementations followed the principle of each page having a primary goal (gets the most space), a secondary goal, and, optionally, tertiary goal.

The big goal on the front page refresh was to get more plays on in-site players. The big goal on the blog was to get more views – and particularly depth of views – with a secondary goal of getting some plays.

Here’s what the reboot has done for my music plays via embedded players on the website. Each dot is a month; the most recent dot is not yet an entire month:

Embedded plays this month are more than the entire previous year combined.

Now, some of that is going to be cannibalisation of plays from the bandcamp-hosted “music” page; those aren’t counting as embedded. Let’s look at total plays:

Plays this month are about equal to plays of the last two and a half months combined.

That’s rather dramatic, isn’t it?

Now, I have had a bit of a traffic spike this month, mostly related to the SFWA debacle. But I’ve had those before – actually, larger ones – and I’ve done the math for comparison.

In this spike, people played 17.3 times as many tracks per 100 page visits as in the last major traffic spike, despite having the same players on the blog, just in a different and apparently less clear place.

I would say that while this is early, the preliminary results here are very promising. Some of it is a result of newness, but hopefully not all.

Now, about depth of views. That’s much less dramatic and a little less clear.

A lot more random people are finding the blog on searches; those collection-posts are search-engine magnets. That’s led to a climb in the ‘bounce’ rate, where people hit one page, go nope, and bounce off.

Subtracting out the SFWA bounce, pageviews are up about 158%, at 258% of the month before. As mentioned, bounce rate has climbed by 10%, rather than dropping as I’d hoped; but at the same time, the amount of time spent on per page by viewers has climbed (only by about 3%, but that includes those bounces), and the pages per visitor appears to have climbed by about 17% – a healthy increase.

So, less clear, particularly with the rising bounce rate, but still elements of promise.

The biggest surprise, by far, though, has to be discovering that trackbacks still matter. I didn’t get a big SFWA bounce by writing about SFWA’s sexism and fails; I got a big SFWA bounce by writing about SFWA’s sexism and fails and linking to other blogs which support trackbacks so people could find me.

I had no idea people followed trackbacks. But they do. Sometimes, in flocks. HI!

Anyway, to sum up: I think the three-goals approach is so far proving effective. We’ll have to see how it stands up over the next few months, of course, but it’s off to a good start. Consider it when designing your own website.

As for further goals: I’d like to see more comments on the band blog home proper; most comments are usually made on the echo which is cross-posted to Livejournal, with Dreamwidth also regularly seeing comment traffic, and some at Tumblr and Facebook. The advantages of echos outweigh the lack of centralised comments, at least for now, but I really wish there was a way to copy them over to here. That’d be awfully nice.

post-scarcity part 8: the intrinsic fraud of the prestigious internship

A few days ago, Sam Bakkila posted an interview with Sarah Kendzior about why you should never have taken that prestigious internship, by which one of course means unpaid internship.

They’ve become common to the point of being standard, and are, of course, inaccessible to anyone but the upper-middle-class or above. Sarah, in the interview, elaborates about the moral bankruptcy of this unpaid economy; how it devalues education – a process that started with the strangling of affordable college education – then devalues skills, then people, essentially in the interest of making entry-level/starter jobs cost ’employers’ absolutely nothing.

I wanted to talk a bit about the similarities I see between this and music in the post-scarcity environment that I’ve spent so much time writing about. I wanted to talk about how it’s a lot like what musicians have been expected to go through, starting around the advent of high fidelity recording and peaking with the end of scarcity and digital reproduction. The thousand-fan model is, after all, a form of prestige economics – but one that can be turned into income.

Which is, of course, the rub. Always.

As I was outlining that essay, Nicole Dieker of Hello, The Future! posted On Going Places, wherein she talks about learning Ruby on Rails, a web-developer programming language. She’s doing so because, as a multifaceted writer/musician, she sees the price of words being bid down to zero – a phenomenon which has not yet reached code. And minutes later, Klopfenpop posted his IndieGoGo project to raise money, because key studio equipment got stolen and his wife’s teaching job at a private school is hourly, doesn’t pay into unemployment and – just like those herds of barely-paid adjunct professors out there – if she’s not picked up, well, so much for dosh.

Throughout this series, I’ve tried to be ruthlessly realistic, but optimistic. There are ways, as an artist, to build and a community, and from that, possibly, a living. I’ve talked about ways that people are making this work, in bits and pieces. Much of what I’ve talked about boils down to building fanbase and community, a set of people who value what you do and are willing to pay you to keep you doing it. Get enough of this, you can pull many small donors into a salary, of sorts. You can create and then leverage your prestige, often by giving your work away.

But here? I am having none of it. Here, I come not to praise this model, but to bury it.

A few reasons are obvious, of course. Unpaid entry-level “interns” have damned little opportunity to stand out as artists. Development? Hardly. Oh, maybe, here and there, but mostly – in the modern application – it’s all about doing scutwork for people who don’t want to pay for it.

And, obviously, they have absolutely no opportunity whatsoever to build the thousand fans. That’s by design. The opportunities, generally, are limited to finding a mentor here or there, or sucking up to a manager or three, doing their work and a job above your level for a while, then – if you’re lucky – getting hired to do that same job for some pittance of actual pay.

Plus, building you up? Ha! Building out your own existence apart from the organisation is antithetical to the entire concept of these internships. Even in theory, these internships are about fitting in and making connections in an organisation while you work and they don’t pay you for it.

Are you going to learn how to build something around you, yourself, in this environment? Hell to the no. These are huge and difficult lessons to learn, and even people really good at it and talented – like Nicole and Klopfenpop – find it tremendously difficult, as the above proves. These internships, by design, divert people away from all the lessons they actually need to be learning.

But even were none of these fatal flaws present, the system would still be intrinsically self-defeating. Its core internal contradiction destroys it: by making this “prestige” a mass requirement, it makes attaining that prestige impossible, because the entire point of prestige is atypicality.

Making prestige typical dilutes the concept past the point of meaning. Everyone is famous; no one is. I suppose that’s the dirty little secret of the independent path: the value in it still comes out of scarcity. It’s not the recordings any longer which are scarce, but the willingness and ability to build the reputation and the fandom. To build your self, or, at least, the self which you present to the world. None of which is meaningful or possible in this internship environment.

In short, the “prestige” supposedly allocated by this unpaid labour is fundamentally a cynical fraud of the worst sort.

It’s no different than making you pay to get your paycheque. It’s just another way to steal from the already underpaid. You aren’t working for prestige, because it is literally impossible to attain in this system. What you’re working for is for not getting paid, and not one damn thing more.

Nick Mamatas is well known for reminding everyone of Yog’s Law, originally coined by James D. Macdonald: “Money flows to the writer.” Money also flows to the artist, and to the intern. If it doesn’t? It is a fraud. And nothing but.

 


eta: HI TUMBLR! I’m Solarbird; welcome to the Lair. We’re supervillain musicians who also blog a lot. We have some free download tracks if you care to sample – and thanks for reading.

This is Part Eight of Music in the Post-Scarcity Environment, a series of essays about, well, what it says on the tin. In the digital era, duplication is essentially free and there are no natural supply constraints which support scarcity, and therefore, prices. What the hell does a recording musician do then?

Collection: Music in the Post-Scarcity Environment

Starting in the autumn of 2012, I started a series of articles on doing music – and, really, anything creative – in the post-scarcity environment which digital reproduction has created. It got launched by my reaction to an NPR commentary by an intern who noted she’d bought almost no music in her entire life, and went on to explore how one might build a new-model career in an environment where there is no actual constraint on supply.

These were popular enough that other people made link collections to them, so I made my own. I add to it as I write new instalments. Enjoy:

And while these are not directly a part of that series, they are strongly related:

rehearsal

First rehearsal with Leannan Sidhe tonight. I’m doing six shows with them at the Greenwood Renfaire at the end of the month, filling in for an assortment of people for a little while. Thanks to Plumbing Implosion 2013, I haven’t gone over this material much the last couple of days.

Which really means I need to get the hell off this blog and go, you know, rehearse. Except I’m kind of filling time while I wait for the wallboard repair guy. So, yeah. I know the material, I’ll be okay, I just have to spend a lot of time on the solos. I’m doing flute in a show. I haven’t done that in ages. Wish me luck!

thanks for testing

You guys found three bugs! One of which is in Bandcamp’s code, and I’ve forwarded it to them, the other two were in my code and are fixed! The funniest one was probably ‘administrator comments on posts are rendered in black on black and thus invisible.’ Some might say that’s for the best, but I fixed it anyway. XD

You guys who found bugs want Minion buttons? Email me where to send them. 😀

Anyway, I did another round of tightening up and such last night, particularly on the Music page, which is hosted over at Bandcamp – I have less control, but not zero. In addition to the bug fixes above, here are the latest changes:

  • Music page borders now look like rest of website
  • Music and Blog pages now both have candy buttons in the banner like the rest of the website
  • Music and Blog page identifiers and menu placement are now consistent with rest of site (moreso on some browsers than others, because of reasons)
  • Blog page banner no longer a .gif (had been because legacy reasons), now same .jpg as rest of site
  • Minor element positioning improvements in blog

We should be pretty stable now for a while. If you see anything else, please let me know – thanks!

a thorough going-over

The band website has been kind of a mess for a while, partly because I kept adding things in weird places that I thought might work but didn’t, and partly because it has always been an assemblage of parts. The blog is a locally hosted WordPress, the video page was just my YouTube channel, the music page was at least partially integrated but is still really Bandcamp – things like that.

Basically, it was a mess, and entirely out of hand. And I read an article a few weeks ago on focus of presentation on your main band page, and decided to do something about it. It’s not so much a redesign – because it isn’t – as a better and more complete implementation of the existing design.

Originally, I just wanted to fix the front page. But then YouTube threw its new page format at me, and that doesn’t work with what I do. And one of my blog readers told me they turned off stylesheets to read my blog(!) because they simply can’t read white on black, and I’ve heard people say they had trouble with that before, and it all kind of snowballed.

So I pulled a couple of style elements from the blog and brought them over (particularly in the left bar), and hammered the other parts of the blog into looking like the rest of the site, made a videos page that’s not on YouTube, updated just about everything for consistency, and, well, take a look at it, will you? Does it render reasonably on your machine?

One big advantage of the new blog format is that I can post wider pictures without breaking the columns. Yay!

I’ve tested it on a couple of browsers and it’s fine so far, but I don’t have every browser or OS. From here, it looks a lot more consistent and frankly less goofy a presentation, but it’s still new code and parts of it could be broken.

And I’m still not sure what to do on phones. On phones, WordPress flips over to Carrington, which is a mobile-specific standard format, which is a a lot easier to read but… not attractive. Also I don’t know how to get the social-candy-icons stuff to show up over the banner on the blog page, because WordPress. I do know how to get them to show up on the Music page. I haven’t done it yet, but will – it’ll be tedious, and can wait until after Folklife is over.

Anyway, give it a look, if you get a chance. Does it work on your machine?

random house goes after writers

Via John Scalzi: Random House is trying to adopt ALL the wretched, musician-bankrupting models of the record labels, and force them onto writers, all at once.

I DO NOT HAVE STRONG ENOUGH WORDS FOR THIS: DO. NOT. BUY. IN.

John’s post, with all the gruesome details. The imprint is called “Hydra,” but it’s Random House.

DO NOT BUY IN. DO NOT LET FRIENDS BUY IN.

This is EXACTLY the model that labels have used to take ALL the money from the artists – ALL of it, so strings of chart-topping hits never “make money” and send artists into bankruptcy after years of below-minimum-wage returns.

DO NOT BUY IN. RUN from this. Run from it, and STOP OTHERS FROM SIGNING.

Seriously. This new model from Random House is the EXACT model musicians are trying to work around and recover from. IT IS BUILT TO STRIP MINE YOU FOR EVERY PENNY YOU EVER MAKE, AND MORE.

There is no winning here; not just for anyone who signs this agreement, but every other writer trying to sell their work. EVERYBODY loses – except the imprint, of course. And eventually even they even lose.

DO. NOT. BUY. IN. And tell others. This cannot be allowed to fly.

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