{"id":5303,"date":"2014-01-16T11:54:44","date_gmt":"2014-01-16T19:54:44","guid":{"rendered":"http:\/\/crimeandtheforcesofevil.com\/blog\/?p=5303"},"modified":"2016-03-18T14:06:48","modified_gmt":"2016-03-18T21:06:48","slug":"too-important-for-this","status":"publish","type":"post","link":"https:\/\/crimeandtheforcesofevil.com\/blog\/2014\/01\/16\/too-important-for-this\/","title":{"rendered":"too important for this treatment"},"content":{"rendered":"<p>Many of these deserve their entire own long rants. I don&#8217;t have time, as much as I want to. So I&#8217;m posting them in a list, and letting you pick. A few are just funny, for leavening, because that&#8217;s important too.<\/p>\n<p>I&#8217;m leading with the most important, and finishing with the most important, even though they&#8217;re different &#8211; they&#8217;re both really important. First, something I don&#8217;t understand why doesn&#8217;t get more net traction:<\/p>\n<p><b><a target=\"_blank\" href=\"https:\/\/web.archive.org\/web\/20131231004429\/http:\/\/howtonotsuckatgamedesign.com\/2013\/12\/marketers-fear-female-geek-2\/?\">Why Marketers Fear the Female Geek<\/a><\/b>.<\/p>\n<p>It&#8217;s because <em>marketing to <b>increase<\/b> sexism is <b>strategy<\/b>, not <b>accident<\/b><\/em>. Basically, in a nutshell, it&#8217;s this: marketing strategy isn&#8217;t to market broadly, it&#8217;s to market to market segments, or subsets. Your first round of ads hits with a segment; if that segment is large enough to meet your sales goals, you then <em>market to that segment that the &#8216;others&#8217; not in that segment are lesser<\/em>, because that <em>increases buy-in within the targeted segment<\/em>.<\/p>\n<p>Tell Seahawks fans that 49er fans are weak, and more Seahawks fans buy your merch than if you don&#8217;t.<\/p>\n<p>And in way too many geek subjects, that &#8220;other&#8221; means <em>women<\/em>.<\/p>\n<p>Weak. Lesser. Not Really Gamers. Not Really <em>People<\/em>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/solarbird.net\/Livejournal\/2013-09\/male-only-1-clip.jpg\"><\/p>\n<p>It&#8217;s <em>intentional<\/em>, and the targeted segment eats it up every time.<\/p>\n<p>There&#8217;s more at the link, go chase it. Not all marketers use this strategy, but it&#8217;s common. The more people are aware that they&#8217;re being manipulated, they more they&#8217;ll resist it, because they resent it.<\/p>\n<p><b><a target=\"_blank\" href=\"http:\/\/www.aljazeera.com\/indepth\/opinion\/2013\/11\/surviving-post-employment-economy-201311373243740811.html#.UngqgIWmAaE.facebook\">Surviving the post-employment economy<\/a><\/b>. Wonder why there&#8217;s this sudden growing urge for a guaranteed basic minimum income? This is why.<\/p>\n<p><b><a target=\"_blank\" href=\"http:\/\/kottke.org\/14\/01\/bad-british-nfl-commentary\">Bad British NFL Commentary<\/a><\/b>, by which one means comedic, but I&#8217;m not sure the one who posted this gets that. Their &#8220;bad baseball commentary&#8221; example (&#8220;No! Caught by the chap in the pajamas with the glove that makes everything easier. And they all scuttle off for a nap.&#8221;) is <em>perfect<\/em> baseball commentary.<\/p>\n<p><b><a target=\"_blank\" href=\"http:\/\/geekfeminism.org\/2014\/01\/06\/it-is-easier-now-that-i-look-like-a-guy\/\">It Is Easier Now That I Look Like a Guy<\/a><\/b> &#8211; same person, femme to butch casually passing with male; suddenly their career is better and they get dramatically more respect from everyone. Go fig.<\/p>\n<p><b><a target=\"_blank\" href=\"http:\/\/gizmodo.com\/federal-court-invalidates-net-neutrality-rules-sides-w-1501028467\">Federal Court Strikes Down Net Neutrality<\/a><\/b>. This is <b>very bad<\/b> for the internet, and <em>particularly<\/em> bad for independent artists, because it means <em>you want your traffic moved? Pay us, too<\/em>. This <em>has<\/em> to be overturned, somehow. Common Carrier status is the most obvious way to get there; will it happen? Depends upon who throws the most money at whom, of course. But if it&#8217;s close &#8211; and there&#8217;s money on both sides of this &#8211; you might be able to shove it a bit one way or the other.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of these deserve their entire own long rants. I don&#8217;t have time, as much as I want to. So I&#8217;m posting them in a list, and letting you pick. A few are just funny, for leavening, because that&#8217;s important too. I&#8217;m leading with the most important, and finishing with the most important, even though [&#038;hellip<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5303","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/posts\/5303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/comments?post=5303"}],"version-history":[{"count":2,"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/posts\/5303\/revisions"}],"predecessor-version":[{"id":8917,"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/posts\/5303\/revisions\/8917"}],"wp:attachment":[{"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/media?parent=5303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/categories?post=5303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crimeandtheforcesofevil.com\/blog\/wp-json\/wp\/v2\/tags?post=5303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}