This is pretty cool – a cardboard company and Fender Guitars got together to make a one-off cardboard guitar. And sure, it’s promotional video, but it’s an cool looking end product.

I love how you can see through so much of it:

They don’t tell you much about engineering for strength, but I have some thoughts, because where you can’t see through it tells you a lot about how they made it work. You can clearly see the truss rod, common to all metal-strung guitars. But there’s also a keel added in back:

And the one through-shot of the head shows how – surprisingly – the tuning knobs may have a backplate, but they do not seem to be attached to the neck bracing. That’s just the cardboard.

I’m more curious about the sudden change in the finish between shots, right after they’ve sanded the body into the shape they want. They put a lot of something into it, and I really doubt that’s just lacquer.


Before


After

Hardeners, maybe? I don’t know. But I don’t see how it keeps the edges of its form across plays without some sort of chemical additive. And I’m really curious about the string bending being done by some of the players – doing that against that texture looks really messy, but they’ve got it going – is it just fret pressure and nothing on the board, or is the top layer filled with something transparent?

Don’t get me wrong; I’m for it. I think it’s Neat, with a capital N. Frankly, I think it’s gorgeous, and I can only imagine how little it weighs. Getting a bass built like that might be amazing, if the cardboard has been made durable enough. I’m just wanting more details on what it took to make it work.

(h/t to George P. Burdell III on Facebook for the link)